Critical Links develops and markets edgeBOX, the first Unified
Communications Appliance or “Office-in-a-Box” that provides all the
vital voice and data communication services required by SMB’s or
Branch-Offices, out of a single remotely managed device, and at a
SMB price point.
Critical Links has a solid track-record and exciting prospects
on a global scale. The edgeBOX target market is an estimated 35
Million SMBs worldwide with between 20 and 100 users and is set to
reach $2.5 billion in 2011 according the market research firm
In-Stat/MDR.
Critical Links has a unique and disruptive value proposition
founded on a well thought out strategy that positions the company
for success:
- We Provide The Right Answers To SMB Pain Points: The
edgeBOX answers the needs of the SMB market that increasingly
require advanced “big-company like” IP voice and data communication
services to compete, but lack the budget and internal IT
knowledge/resources. SMB’s are also eager to reduce costs and open
to trade Capex for Opex and embrace “IT as a Service” models.
- We Leverage The Right Window Of Opportunity: Our go-to-market
strategy takes advantage of the consolidated trend towards
migration from switched voice systems to VoIP that provides
communications cost savings, generates demand for new IP
communication services, and offers the opportunity to consolidate
and unify the IP infrastructure at the SMB.
- We Have An Unique and Attractive Channel Value Proposition: We
provide Reseller and Service Provider partners with a remotely
managed platform that enables them to generate the (most desirable)
recurrent and predictable revenues from value-added Managed
Services, implement “IT as a Service” models, and become single
point of contact for all customer IT needs.
- We Provide The Right Feature Set For The Right Price: We have
extensively integrated open-source in edgeBOX and changed the
network appliance market economics, thereby delivering
sophisticated services and the economic benefits of open-source to
SMB’s for the first time. The edgeBOX is “big-business” like voice
and data services at an SMB Price Point.
Critical Links is a venture-backed company headquartered in the
US and with offices in Portugal, UK and India. Current investors
include: InovCapital, Change Partners, ASK Capital, and Critical Software SA.
If you want to learn more about investment opportunities,
please contact
us
