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Gen-X IT Partners with Critical Links for state-of-the-art unified solution for Small & Medium Businesses

Manchester, UK and Fairfield, NJ, USA, September 28th, 2009 - Manchester based distributor Gen-X IT Ltd (www.gen-xit.co.uk) has signed an official UK Distribution Agreement with Critical Links, (www.critical-links.com) a global provider of unified voice, data and IT solutions for Small & Medium Businesses (SMBs). Critical Links develops and markets edgeBOX, the first Unified Communications Appliance or “Office-in-a-Box” that provides phone and internet communication services usually only available to larger businesses, out of a single remotely managed device, at a price which makes it a viable solution for small and medium sized businesses.

With this agreement, Gen-X will distribute the edgeBOX, particularly focusing on the Small to Medium Business (SMB) market. The distributor will look for new opportunities in the IT channel to expand its business. Gen-X began distributing Critical Links’ products from August and Critical Links will be joining Gen-X on stand 465 at IP Expo 09, Earls Court London on 7-8 October where delegates will able to see demonstrations of the edgeBOX and talk to representatives from Critical Links and Gen-X.

“Gen-X IT is really pleased to have signed this agreement with Critical Links to distribute the EdgeBOX”, said Gen-X Business Development Manager Paul Smith, who was instrumental negotiating the agreement. “We have been looking to add a Unified Communications Device to our networking portfolio and the deciding factors which made us choose the edgeBOX product were the extensive connection options including PRI E1, BRI, FXO, FXS, as well as easily configurable VoIP, and the attractive price point for the SMB marketplace. We would encourage potential partners to visit us at the IP Expo on 7-8 October at Earls Court to see the edgeBOX in action”

“Gen-X IT is really pleased to have signed this agreement with Critical Links to distribute the EdgeBOX”, said Gen-X Business Development Manager Paul Smith, who was instrumental negotiating the agreement. “We have been looking to add a Unified Communications Device to our networking portfolio and the deciding factors which made us choose the edgeBOX product were the extensive connection options including PRI E1, BRI, FXO, FXS, as well as easily configurable VoIP, and the attractive price point for the SMB marketplace. We would encourage potential partners to visit us at the IP Expo on 7-8 October at Earls Court to see the edgeBOX in action”

“We are delighted to be partnering with Gen-X IT in the UK. This will further strengthen the edgeBOX value-chain and such relationships validate our strategy of designing and building a state-of-the-art, integrated, native IP platform from the ground up, purposefully built to meet the needs of SMBs world-wide” commented Vasco Correia, Regional Vice President EMEA Sales at Critical Links.

Gen-X IT Ltd (Gen-X) is a leading channel-only distributor of new retail and quality refurbished networking hardware. Gen-X focuses on networking products and has built up a portfolio of products which allows its resellers to differentiate themselves from their competition in specialist networking areas including Media Conversion, Wave Division Multiplexing, Optical Transporting, Metro Ethernet Access and Out of Band Management. During 2009 Gen-X has added further complimentary product lines to its portfolio including Load Balancing products aimed primarily at data centres and ISP’s as wireless solutions and offerings for the SME marketplace.

Gen-x is an authorised distributor for Transition Networks, Coyote Point, MRV Communications, SMC Networks, Critical Links and Mutiny and an authorised partner of Bigred Solutions and Supermicro. In addition to its Official Distribution Division, the company’s XtraCare Professional Services Division offers a full range of installation & maintenance services and its XtraSource Broker Division allows customers to maximise margin from deals already won. The company can be contacted on +44 (0) 844 873 2144 or through their website at http://www.gen-xit.co.uk/

About Critical Links

Critical Links is a global provider of converged voice, data and IT solutions for small and medium businesses (SMBs) that dramatically simplify and cost-reduce by consolidating over a single scalable and fault-tolerant platform.

Critical Links’ flagship product, the edgeBOX™, is an award-winning multi-function gateway appliance that includes VoIP/IP-PBX, VPNs, security, NAC, QoS and a WiFi access point as well as a fax server, web server, e-mail server, print server and data storage. It is available on a range of hardware platforms that support up to 300 users, with different form factors and a host of broadband interfaces such as BRI/PRI(T1/E1), FX0/FXS, Ethernet, etc. Critical Links typically serves SMBs through a global network of VARs, System Integrators, OEMs and Service Providers. For more information: www.critical-links.com or info@critical-links.com.