Press Releases

Radio Mantra, India’s Fastest Growing FM Network, Deploys Critical Links’ edgeBOX™

Radio Mantra deploys edgeBOX appliances across 9 Indian cities in a nation-wide effort to streamline its voice and data infrastructure.

FAIRFIELD, NJ, March 31th, 2010 - Critical Link, a global provider of unified voice, data, security and IT solutions for SMBs, today announced a major nation-wide deployment in India with Radio Mantra, a leading FM radio network owned and operated by the Dainik Jagran-promoted Shri Puran Multimedia Ltd (SPML). Radio Mantra is the fastest growing FM network in Northern India with around 300 employees spread out across 9 different cities. Their listener base is around 4.7 million with their services offered in Punjab, Haryana, Uttar Pradesh and Jharkhand covering a large swath of territory and population centers in India.

Radio Mantra wanted to leverage the latest unified communications technology to integrate its voice and data infrastructure linking remote offices together and to give employees the flexibility to collaborate from remote locations in a seamless, secure manner. As a radio station, it is also important for them to create a fun, pleasant experience for listeners who call in during contests and shows. A detailed case study on how Radio Mantra accomplished this task with the help of Critical Links can be downloaded here.

Shams Usmani, the Technical Head at Radio Mantra, who oversaw this deployment commented, “Various solutions were considered before we selected Critical Links’ edgeBOX for our nation-wide voice and data network. Though this was a massive undertaking for us with 9 simultaneous deployments across various cities in Northern India, the professionalism and expertise demonstrated by Critical Links working with our staff helped us to overcome most of the hurdles very quickly and we have successfully completed this project exactly the way we intended to, and on time, with no major interruptions in inter-office communications. Congratulations are due, both to our staff and to the Critical Links team for making this deployment a huge success”

Critical Links’ edgeBOX provides a Multi-Service Business Gateway solution for SMBs that includes a full-fledged IP telephony system, smoothly integrated with email, contact database, calendars, security, VPN, file sharing, and more. The voice and data services integration improves employee productivity, simplifies installation, maintenance and upgrades, and dramatically reduces equipment, communications, and maintenance costs for SMBs. It is available on a range of scalable platforms for companies from 10 to 300 users.

“We are excited at this opportunity to deliver a comprehensive voice and data infrastructure for Radio Mantra, in a nation-wide deployment in India. This major contract win clearly demonstrates Critical Links’ ability to scale its solutions to larger enterprises that are spread out geographically with multiple branch-offices”, commented Abdul Kasim, VP of Global Marketing and Business Development at Critical Links. “We were able to bring the necessary resources and support staff into this project at a very short notice, and given the size and breadth of this deployment, we are proud that we delivered a solution just as the customer wanted it and on schedule”.

About Critical Links

Critical Links is a global provider of converged voice, data and IT solutions for small and medium businesses (SMBs) that dramatically simplify and cost-reduce by consolidating over a single scalable and fault-tolerant platform.

Critical Links’ flagship product, the edgeBOX™, is an award-winning multi-function gateway appliance that includes VoIP/IP-PBX, VPNs, security, NAC, QoS and a WiFi access point as well as a fax server, web server, e-mail server, print server and data storage. It is available on a range of hardware platforms that support up to 300 users, with different form factors and a host of broadband interfaces such as BRI/PRI(T1/E1), FX0/FXS, Ethernet, etc. Critical Links typically serves SMBs through a global network of VARs, System Integrators, OEMs and Service Providers. For more information: or

About Radio Mantra

Radio Mantra is a leading FM and Radio operator in India and it is the radio arm of media conglomerate Jagran Group. It offers FM services in Punjab, Haryana, Uttar Pradesh and Jharkhand. According to the Indian Readership Survey, Round 2, Radio Mantra ranks sixth among all private broadcasters in India. With a listener base of around 5 million people across Northern India, Radio Mantra is one of the fastest growing radio networks in India.

For more information contact:

Contact information:
Abdul Kasim, VP Marketing
973.276.9006 x1004
Carlos Taveira
Get Global, Marketing Communications Consultancy
351 213502551
351 918711884